The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Monopoly City Streets
Agency: DDB UK / London
Client: Hasbro Inc. Category: Websites & Microsites / Branded Games
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Websites & Microsites / Social Networks/ Community
UNIQLO CALENDAR
Agency: Projector inc. / Tokyo
Client: FAST RETAILING CO., LTD. Category: Websites & Microsites / Consumer Goods
The People's Reviewer
Agency: DDB UK / London
Client: Volkswagen UK Category: Websites & Microsites / Durable Goods
THE RACE 1.0b
Agency: Work Club / London
Client: McLaren Category: Websites & Microsites / Corporate Website
Boone Oakley Website
Agency: Boone Oakley / Charlotte
Client: Boone Oakley Category: Websites & Microsites / Self-Promotion
We Choose The Moon
Agency: The Martin Agency / Richmond
Client: John F. Kennedy Presidential Library & Museum Category: Websites & Microsites / Public Service/ Non-Profit
adidas teamgeist
Agency: North Kingdom / Skelleftea
Client: adidas Category: Websites & Microsites / Branded Games
Twelpforce
Agency: Crispin Porter + Bogusky / Boulder
Client: Best Buy Category: Websites & Microsites / Social Networks/ Community
In your hands
Agency: DDB Stockholm / Stockholm
Client: Telia Category: Websites & Microsites / Services
Monopoly City Streets
Agency: DDB UK / London
Client: Hasbro Inc. Category: Websites & Microsites / Consumer Goods
Cinema 21:9
Agency: DDB Worldwide/Tribal DDB Amsterdam
Client: Philips Category: Websites & Microsites / Durable Goods
Plug into the Smart Grid
Agency: Goodby Silverstein & Partners / San Francisco
Client: GE Category: Websites & Microsites / Corporate Website
eternal moonwalk
Agency: mortierbrigade / brussels
Client: studio brussels Category: Websites & Microsites / Self-Promotion
Recruitment 2009
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Websites & Microsites / Public Service/ Non-Profit
221B.sh
Agency: AKQA / London
Client: Warner Bros. Pictures Category: Websites & Microsites / Branded Games
Pizza Tracking Show / Domino's Pizza
Agency: Bascule Inc. / Tokyo
Client: Domino's Pizza Japan, Inc. Category: Websites & Microsites / E-Commerce
Pro Combat Gear Up Tool
Agency: R/GA / New York
Client: Nike Category: Websites & Microsites / E-Commerce
Comcast Town
Agency: Goodby Silverstein & Partners / San Francisco
Client: Comcast Category: Websites & Microsites / Social Networks/ Community
TOKYO FASHION MAP
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO Category: Websites & Microsites / Consumer Goods
BLUE BELL SPRING/SUMMER COLLECTION 2010
Agency: Kokokaka / Göteborg
Client: Wrangler Europe Category: Websites & Microsites / Consumer Goods
Magical christmas cards
Agency: Crispin Porter + Bogusky Europe / Gothenburg
Client: Posten Category: Websites & Microsites / Durable Goods
Mustang Customizer
Agency: Team Detroit / Dearborn
Client: Ford Motor Company Category: Websites & Microsites / Durable Goods
hotaru-san
Agency: McCann Erickson Japan Inc. / Tokyo
Client: So-net Entertainment Category: Websites & Microsites / Corporate Website
How Hetero?
Agency: Akestam Holst / Stockholm
Client: Stockholm Pride Festival Category: Websites & Microsites / Public Service/ Non-Profit
Summit on the Summit Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: HP Category: Websites & Microsites / Public Service/ Non-Profit
GOOGLE WORLD
Agency: Abbott Mead Vickers BBDO / London
Client: GUINNESS Category: Websites & Microsites / Branded Games
T-Racer
Agency: AgenciaClick Isobar / São Paulo
Client: FIAT Automóveis Category: Websites & Microsites / Branded Games
Killzone 2 Webgame
Agency: Agency Republic / London
Client: PlayStation - Sony Computer Entertainment UK Category: Websites & Microsites / Branded Games
Sony\'s Fantasy Festival
Agency: Altogether / London
Client: Sony Audio Products Europe Category: Websites & Microsites / Branded Games
Expedition 2
Agency: Arkadium / New York
Client: National Geographic Channel Category: Websites & Microsites / Branded Games
The Team Test
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Websites & Microsites / Branded Games
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Websites & Microsites / Branded Games
Asylum 626
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: Websites & Microsites / Branded Games
Red Bull Soapbox Racer
Agency: Less Rain GmbH / Berlin
Client: Red Bull Category: Websites & Microsites / Branded Games
Civil War Online
Agency: Soap Creative / Ultimo
Client: Activision Category: Websites & Microsites / Branded Games
www.bugaboo.com
Agency: 72andSunny / Los Angeles
Client: Bugaboo Category: Websites & Microsites / E-Commerce
OpenOne
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Websites & Microsites / E-Commerce
GOOGLE WORLD
Agency: Abbott Mead Vickers BBDO / London
Client: GUINNESS Category: Websites & Microsites / Social Networks/ Community
Fiat 500C Feelgood Playlist
Agency: AKQA / London
Client: Fiat UK Category: Websites & Microsites / Social Networks/ Community
Black Pixel Project
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Websites & Microsites / Social Networks/ Community
www.starbucksloveproject.com
Agency: BBDO / New York
Client: Starbucks & (RED)™ Category: Websites & Microsites / Social Networks/ Community
Whale Shark Gamble
Agency: BBDO Proximity Singapore / Singapore
Client: Sea Shepherd Conservation Society Category: Websites & Microsites / Social Networks/ Community
Big Boston Warm-Up
Agency: Firstborn / NY
Client: Lands' End Category: Websites & Microsites / Social Networks/ Community
Chrome Experiments
Agency: Google Creative Lab / New York
Client: Google Category: Websites & Microsites / Social Networks/ Community
Amplichoir
Agency: Mother Advertising Ltd / London
Client: Dell Category: Websites & Microsites / Social Networks/ Community
Red Flag
Agency: Ogilvy Shanghai / Shanghai
Client: The North Face Category: Websites & Microsites / Social Networks/ Community
Everybody Knows Somebody Who Loves A Honda
Agency: Rubin Postaer & Associates / Santa Monica
Client: Honda Motor Company Category: Websites & Microsites / Social Networks/ Community
The Vile Plutocrat
Agency: 16toads Design / Smyrna
Client: 16toads Design Category: Websites & Microsites / Services
Award:
2010 Interactive Gold Pencil
Agency:
DDB UK / London
Client:
Hasbro Inc.
Title:
Monopoly City Streets
Category:
Websites & Microsites / Branded Games
Annual ID:
10001N
Award:
2010 Interactive Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Facebook Showroom
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10026N
Award:
2010 Interactive Gold Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
www.hboimagine.com
Category:
Websites & Microsites / Services
Annual ID:
10024N
Award:
2010 Interactive Gold Pencil
Agency:
Projector inc. / Tokyo
Client:
FAST RETAILING CO., LTD.
Title:
UNIQLO CALENDAR
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10004N
Award:
2010 Interactive Gold Pencil
Agency:
DDB UK / London
Client:
Volkswagen UK
Title:
The People's Reviewer
Category:
Websites & Microsites / Durable Goods
Annual ID:
10011N
Award:
2010 Interactive Gold Pencil
Agency:
Work Club / London
Client:
McLaren
Title:
THE RACE 1.0b
Category:
Websites & Microsites / Corporate Website
Annual ID:
10008N
Award:
2010 Interactive Gold Pencil
Agency:
Boone Oakley / Charlotte
Client:
Boone Oakley
Title:
Boone Oakley Website
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10021N
Award:
2010 Interactive Gold Pencil
Agency:
The Martin Agency / Richmond
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10017N
Award:
2010 Interactive Silver Pencil
Agency:
North Kingdom / Skelleftea
Client:
adidas
Title:
adidas teamgeist
Category:
Websites & Microsites / Branded Games
Annual ID:
10002N
Award:
2010 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Best Buy
Title:
Twelpforce
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10027N
Award:
2010 Interactive Silver Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Telia
Title:
In your hands
Category:
Websites & Microsites / Services
Annual ID:
10025N
Award:
2010 Interactive Silver Pencil
Agency:
DDB UK / London
Client:
Hasbro Inc.
Title:
Monopoly City Streets
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10005N
Award:
2010 Interactive Silver Pencil
Agency:
DDB Worldwide/Tribal DDB Amsterdam
Client:
Philips
Title:
Cinema 21:9
Category:
Websites & Microsites / Durable Goods
Annual ID:
10012N
Award:
2010 Interactive Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
GE
Title:
Plug into the Smart Grid
Category:
Websites & Microsites / Corporate Website
Annual ID:
10009N
Award:
2010 Interactive Silver Pencil
Agency:
mortierbrigade / brussels
Client:
studio brussels
Title:
eternal moonwalk
Category:
Websites & Microsites / Self-Promotion
Annual ID:
10022N
Award:
2010 Interactive Silver Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Swedish Armed Forces
Title:
Recruitment 2009
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10018N
Award:
2010 Interactive Bronze Pencil
Agency:
AKQA / London
Client:
Warner Bros. Pictures
Title:
221B.sh
Category:
Websites & Microsites / Branded Games
Annual ID:
10003N
Award:
2010 Interactive Bronze Pencil
Agency:
Bascule Inc. / Tokyo
Client:
Domino's Pizza Japan, Inc.
Title:
Pizza Tracking Show / Domino's Pizza
Category:
Websites & Microsites / E-Commerce
Annual ID:
10015N
Award:
2010 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Pro Combat Gear Up Tool
Category:
Websites & Microsites / E-Commerce
Annual ID:
10016N
Award:
2010 Interactive Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Comcast
Title:
Comcast Town
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10028N
Award:
2010 Interactive Bronze Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO
Title:
TOKYO FASHION MAP
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10006N
Award:
2010 Interactive Bronze Pencil
Agency:
Kokokaka / Göteborg
Client:
Wrangler Europe
Title:
BLUE BELL SPRING/SUMMER COLLECTION 2010
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10007N
Award:
2010 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky Europe / Gothenburg
Client:
Posten
Title:
Magical christmas cards
Category:
Websites & Microsites / Durable Goods
Annual ID:
10013N
Award:
2010 Interactive Bronze Pencil
Agency:
Team Detroit / Dearborn
Client:
Ford Motor Company
Title:
Mustang Customizer
Category:
Websites & Microsites / Durable Goods
Annual ID:
10014N
Award:
2010 Interactive Bronze Pencil
Agency:
McCann Erickson Japan Inc. / Tokyo
Client:
So-net Entertainment
Title:
hotaru-san
Category:
Websites & Microsites / Corporate Website
Annual ID:
10010N
Award:
2010 Interactive Bronze Pencil
Agency:
Akestam Holst / Stockholm
Client:
Stockholm Pride Festival
Title:
How Hetero?
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10019N
Award:
2010 Interactive Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
HP
Title:
Summit on the Summit Site
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10020N
Award:
2010 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GUINNESS
Title:
GOOGLE WORLD
Category:
Websites & Microsites / Branded Games
Annual ID:
10091N
Award:
2010 Interactive Merit Award
Agency:
AgenciaClick Isobar / São Paulo
Client:
FIAT Automóveis
Title:
T-Racer
Category:
Websites & Microsites / Branded Games
Annual ID:
10092N
Award:
2010 Interactive Merit Award
Agency:
Agency Republic / London
Client:
PlayStation - Sony Computer Entertainment UK
Title:
Killzone 2 Webgame
Category:
Websites & Microsites / Branded Games
Annual ID:
10093N
Award:
2010 Interactive Merit Award
Agency:
Altogether / London
Client:
Sony Audio Products Europe
Title:
Sony\'s Fantasy Festival
Category:
Websites & Microsites / Branded Games
Annual ID:
10094N
Award:
2010 Interactive Merit Award
Agency:
Arkadium / New York
Client:
National Geographic Channel
Title:
Expedition 2
Category:
Websites & Microsites / Branded Games
Annual ID:
10095N
Award:
2010 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Swedish Armed Forces
Title:
The Team Test
Category:
Websites & Microsites / Branded Games
Annual ID:
10096N
Award:
2010 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Facebook Showroom
Category:
Websites & Microsites / Branded Games
Annual ID:
10097N
Award:
2010 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Asylum 626
Category:
Websites & Microsites / Branded Games
Annual ID:
10098N
Award:
2010 Interactive Merit Award
Agency:
Less Rain GmbH / Berlin
Client:
Red Bull
Title:
Red Bull Soapbox Racer
Category:
Websites & Microsites / Branded Games
Annual ID:
10099N
Award:
2010 Interactive Merit Award
Agency:
Soap Creative / Ultimo
Client:
Activision
Title:
Civil War Online
Category:
Websites & Microsites / Branded Games
Annual ID:
10100N
Award:
2010 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
Bugaboo
Title:
www.bugaboo.com
Category:
Websites & Microsites / E-Commerce
Annual ID:
10133N
Award:
2010 Interactive Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI USA
Title:
OpenOne
Category:
Websites & Microsites / E-Commerce
Annual ID:
10134N
Award:
2010 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GUINNESS
Title:
GOOGLE WORLD
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10156N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Fiat UK
Title:
Fiat 500C Feelgood Playlist
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10157N
Award:
2010 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Black Pixel Project
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10158N
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
Starbucks & (RED)™
Title:
www.starbucksloveproject.com
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10159N
Award:
2010 Interactive Merit Award
Agency:
BBDO Proximity Singapore / Singapore
Client:
Sea Shepherd Conservation Society
Title:
Whale Shark Gamble
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10160N
Award:
2010 Interactive Merit Award
Agency:
Firstborn / NY
Client:
Lands' End
Title:
Big Boston Warm-Up
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10161N
Award:
2010 Interactive Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
Chrome Experiments
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10162N
Award:
2010 Interactive Merit Award
Agency:
Mother Advertising Ltd / London
Client:
Dell
Title:
Amplichoir
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10163N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
The North Face
Title:
Red Flag
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10164N
Award:
2010 Interactive Merit Award
Agency:
Rubin Postaer & Associates / Santa Monica
Client:
Honda Motor Company
Title:
Everybody Knows Somebody Who Loves A Honda
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10165N
Award:
2010 Interactive Merit Award
Agency:
16toads Design / Smyrna
Client:
16toads Design
Title:
The Vile Plutocrat
Category:
Websites & Microsites / Services
Annual ID:
10152N
